FiberJournal.com - AFA Featured in International Fiber Journal’s Movers & Shakers January 2024

Story from International Fiber Journal >>

The American Flock Association (AFA), which represents flock manufacturers and their suppliers In North America, formally introduced a new website, logo and tagline in connection with the launch of Flock 4.0, a program designed to highlight the many innovative ways that North American flocking manufacturers are using flock to add value to a new generation of high-tech products.

The rebranding of the AFA through Flock 4.0 underscores an evolution in this industry that has been underway for the past decade. Historically, flock has been seen as a design element that can enhance the appearance and hand of consumer goods. Flock 4.0 underscores the fact that Flocking can do – and is doing – much more. This includes, but is not limited to, using flock in new electric vehicles to reduce sound, rattles, echoes and windshield glare. Flocking is also applied to boats to improve speed and save fuel. It can also be used as a thermal isolator or added to car floor mats to add slip resistance.